Growth as a Product: Experiments, Attribution, and Execution

At Adamo Telecom, growth wasn’t just campaigns—it was product change.

Outcomes

• +25% conversion
• -30% CAC
• €200K+ recovered with attribution modeling
• Dashboards used weekly by C-level

How we got there

1. Weekly experiment cadence (with owners, hypotheses, and success criteria)
2. Full-funnel instrumentation and dashboards that showed a single source of truth
3. Stakeholder alignment so engineering, data, and commercial teams shipped in the same direction

Takeaway

Growth is a system: discovery + shipping + measurement. The system beats any single tactic.